Ride Safe includes a targeted social media campaign with videos featuring cycling influencers. Information will also be disseminated by SNVBC members partners, including the RTC.
During May, the Ride Safe campaign will have components for Bike to School and Bike to Work Days. Bike to School Day, May 5, is a national initiative that focuses on students’ healthy lifestyles, safety, and fostering community participation in raising awareness of traffic rules and sharing the road with cyclists. On Bike to Work Day, May 21, Ride Safe will have a special focus on Clark County’s growing bicycle commuter population.
Earlier this year, SNVBC introduced Change Lanes for Bikes! It’s the Law, a public awareness campaign aimed to educate motorists and cyclists about Nevada’s 3-Feet/Move Over passing Law. Nevada is one of 33 states to enforce a 3-Feet law and is one of five states to specify that motorists should move into an adjacent lane to the left if the lane is available when passing a cyclist.
To learn more and to become a member of SNVBC, visit http://www.snvbc.org/.