Smart Growth America’s Arts and Transportation Rapid Response Initiative
The RTC is one of five recipients of Smart Growth America’s Arts and Transportation Rapid Response Initiative funding. We collaborated with local artist Ashley Hairston Doughty to design and implement an arts project that addresses pandemic-related transportation challenges.
Photos courtesy of Mikayla Whitmore
“A wave is as good as a smile” and “Your nostrils are showing” are two of about a dozen reminders that customers now see at the Bonneville Transit Center in downtown Las Vegas.
Doughty, assisted by art consultant Mark Salinas, created artwork and signage in English and Spanish that reminds transit customers about COVID-19 safety protocols, such as social distancing, wearing a face covering and washing hands frequently.
Doughty’s vision for this project is anchored in her previous work, which focuses on the importance of approachable language. Considering the stress and strict regulations associated with COVID-19, Doughty sought to use a friendly, softer approach—like how she might speak to a friend—that would be more memorable.
Photos courtesy of Mikayla Whitmore
As the RTC’s main transit hub, the Bonneville Transit Center connects many passengers who rely on public transportation to work and essential services. Thousands of travelers flow through the transit hub on daily basis, providing an opportunity to highlight and remind customers about safety measures in an eye-catching way.
Transportation agencies across the country face challenges in continuing to provide transportation service while maintaining a focus on COVID-related safety measures. Smart Growth America’s initiative sees artists as unique partners to help solve these challenges.
Smart Growth America’s Arts and Transportation Rapid Response funding is provided by the Kresge Foundation and the National Endowment for the Arts.
