As pandemic-related measures lessen, more people are opting to enjoy outdoor activities. As a result, Comprehensive Cancer Centers (Comprehensive) is urging Southern Nevadans to stay proactive in protecting one of the body’s most vital organs. With summertime activities ramping up, the message is simple: Stay skin smart!
In terms of new melanoma or skin cancer diagnoses in the Silver State, one is too many. In 2021, according to the American Cancer Society, 1,000 Nevadans will be diagnosed with melanoma of the skin, marking an increase from the prior year. Amid rising rates of skin cancer and melanoma occurrences nationwide, awareness remains a powerful tool in mitigating the chance of a prospective skin-related diagnosis.
Comprehensive recently launched its 2021 skin safety awareness campaign, with key community partnerships at its core. Throughout the last five-plus years, the practice has grown its collaborative endeavors, providing free sunscreen via easy-to-access kiosks or individual packets, as well as awareness messaging.
In addition to partnering with RTC for a third year, Comprehensive’s 2021 partners include Clark County Parks & Recreation, City of Las Vegas, Vegas Golden Knights, Las Vegas Aviators, Las Vegas Lights FC, UNLV Rebel Football, Springs Preserve, Wet‘n’Wild Las Vegas, Downtown Summerlin, Cowabunga Bay and the Cadence master-planned community. Comprehensive is the official sun safety partner for the Southern Nevada affiliate of American Cancer Society and partners with The PENTA Building Group, providing sunscreen and awareness tips for their construction site workers throughout Las Vegas.