RTC and local officials unite to highlight importance of pedestrian safety

FOR IMMEDIATE RELEASE:  Oct. 3, 2013

Contacts:  
Angela Castro, RTC, (702) 676-1552 office, (702) 578-4876 cell
Amber Stidham, RTC, (702) 676-1571 office, (702) 499-2114 cell 

Public invited to submit PSAs via social media to mark Pedestrian Safety Awareness Month 

LAS VEGAS – The Regional Transportation Commission of Southern Nevada (RTC) and local officials from the cities of Las Vegas, Henderson and North Las Vegas, as well as from Clark County, local law enforcement and community partners united today at a news conference to kick off Pedestrian Safety Awareness Month and to announce a video contest calling on the community to submit public service announcement (PSA) videos promoting pedestrian safety. The intent behind the month-long, collective effort is to raise awareness about the importance of pedestrian safety and how everyone can play a role in making our community safer.

As part of Pedestrian Safety Awareness Month in October, the jurisdictions and agencies will promote pedestrian safety through a PSA video contest via social networking sites, various community events and each entity’s own initiatives.

 PSA Video Contest for Pedestrian Safety Awareness Month (October)

  • Who can submit: Clark County residents of all ages are encouraged to participate
  • Guidelines: Submission must highlight a pedestrian safety tip and show why pedestrian safety is important, aligning with the contest’s tagline: “Pedestrian Safety Starts with You.” Videos must be 30-seconds or less and be submitted via the web.
  • Entry deadline: Entries are due by midnight on Oct. 28, 2013.
  • Public voting: The public will select the top three winners through an online poll running from Oct. 30- Nov. 3.
  • Announcement of winners: The grand prize winner will be announced at a special event on Nov. 4, where they will win an Apple iPad. Their video will also be featured on the RTC’s YouTube site and shared by social networking sites of all participating organizations in the month-long campaign. Two runners-up will also win a digital camera or a tablet. Prizes for the top three entries are sponsored by Keolis Transit America.

The RTC is the transit authority, transportation planning agency and regional traffic management agency for Southern Nevada. The RTC’s vision is to provide a safe, convenient and effective regional transportation system that enhances mobility and air quality for citizens and visitors. The RTC encourages residents and visitors to use alternate commute modes to help reduce traffic congestion, clean the air and improve the quality of life in Southern Nevada. RTC transit service carried more than 60 million passengers last year and is one of the most efficient transit systems in the nation. For more information, visit rtcsnv.com or use a mobile device to access the RTC’s Ride Tracker, a GPS-based, mobile website that enables transit riders to easily see when buses are due to arrive.

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Pedestrian Safety Press Event

CAPTION (L to R): LVMPD – Traffic Division Sergeant Todd Raybuck, Senator Mark Manendo, Ann Marie Ricci, Sherri Bush, UNLV Safe Community Partnership Erin Breen and Nevada Highway Patrol Officer Loy Hixson stand united at today’s Pedestrian Safety Awareness event, a collective effort to raise community safety awareness. Ricci and Bush both have been impacted by pedestrian fatality incidents since the beginning of 2013. (Courtesy RTC)