Pedestrian Safety Awareness
In a collaborative effort, the Regional Transportation Commission of Southern Nevada (RTC), Nevada Department of Transportation (NDOT), Nevada Highway Patrol, local jurisdictions, Las Vegas Metropolitan Police Department, Clark County School District Police Department, UNLV’s Vulnerable Road Users Project, and other community partners launched a focused campaign earlier this year to raise awareness for pedestrian safety.
Numerous pedestrian safety awareness efforts totaling more than $90 million will be underway in the coming months to make Clark County streets safer for pedestrians, including the following initiatives addressing roadway design and engineering, public education and law enforcement:
- All of the community partners, government agencies and law enforcement entities will launch a collaborative public service ad campaign modeled after NDOT and the Nevada Office of Traffic Safety’s “ZERO Fatalities” campaign theme to remind pedestrians and drivers to be vigilant and obey the rules of the road. The campaign will include pedestrian safety transit ads, radio announcements and more. Launched in 2011 by NDOT and the Nevada Office of Traffic Safety, the Zero Fatalities campaign has reached 98% of Nevadans with safe driving messages. Seventy percent of Nevadans polled stated that the campaign has influenced them to be more pedestrian safe.
- RTC will invest $7.9 million through 2016 in the bus shelter improvement program. This valley-wide program will move back or install more than 550 new bus shelters at least five feet from the curb.
- Clark County will invest more than $22 million in improvement projects, which include pedestrian bridges and signals, traffic signal installations, bus turnouts and bike lanes.
- The City of Henderson will invest $15.5 million in improvement projects and launch its own public awareness campaign throughout the spring focused on pedestrian, motorcycle and bicycle safety as well as the dangers of distracted driving, impaired driving, and failing to yield. The Safe Streets projects will include installing signals and crosswalk improvements at busy intersections, widening roadways and creating buffered bicycle lanes; building a pedestrian bridge and improving walk ability and ride ability in the downtown area.
- The City of Las Vegas will invest $4.5 million for pedestrian flashers, curb extensions, lighting upgrades, and bus turnouts, with an additional $40 million in project funding programmed for construction of complete street projects within downtown Las Vegas.
- Las Vegas Metropolitan Police Department, Nevada Highway Patrol, and Clark County School District Police Department will be patrolling streets to enforce vehicle and pedestrian violations as well as continuing safety education through the Office of Traffic Safety.
Pedestrian Safety Awareness Month
The Regional Transportation Commission of Southern Nevada (RTC) and partners from local jurisdictions, law enforcement, and safety groups united to make October 2013 Pedestrian Safety Awareness month. Partners spent the month of October focusing on law enforcement activities, promotion of pedestrian safety at community events, and running a joint public service announcement (PSA) through social media venues.
A community PSA contest was held during the month of October giving people of all ages the opportunity to submit a video depicting a helpful tip or idea on how “Pedestrian Safety Starts with You.”
2013 PSA Contest Winner
Pedestrian Safety Resources
- RTC Pedestrian Safety Studies
- Nevada Zero Fatalities Safety Campaign
- Nevada Department of Motor Vehicles
- Nevada Office of Traffic Safety
- Henderson Police Department
- Las Vegas Metropolitan Police Department
- North Las Vegas Police Department
- CCSD Police Department
- Look Out Kids About Safety Coalition
- UNLV Vulnerable Road Users Project